다시 새겨보는 ‘이봐 해봤어?’ 도전정신

Summary

Park Jeong-ung revisits Chung Ju-yung’s work through recollections shaped by his years in international affairs at the Federation of Korean Industries. This Korean-language volume follows Hyundai’s entry into demanding projects and markets, including cars, shipbuilding, Middle Eastern construction, steel and the Gyeongbu Expressway. It also covers negotiations over independent car development, encounters with foreign figures and Chung’s work habits and personal relationships. Later sections offer photographs, a chronology and reflections on the meaning of his career. The checked 2022 edition revises Park’s earlier account, as his signed preface explains. Its perspective combines a colleague’s observations with a later effort to preserve and interpret the founder’s example.

• SourceOriginal author preface and publisher-supplied contents at YES24 · 책 속으로: 개정판을 내면서, signed August 2022; 목차 Parts 1–4, project and negotiation chapters, photo essay and chronology; 저자 소개; 책소개.Checked 2026-10-28

Why read it Our view

For readers of Korean, use the project and negotiation chapters to compare what Park observed with Chung’s own memoir. Keep the author’s later viewpoint visible when drawing lessons about entering a market.