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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Geoff Hollister

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Summary

Geoff Hollister recounts his first 33 years at Nike, beginning with its early life as Blue Ribbon Sports. A runner coached by Bill Bowerman at the University of Oregon, Hollister became one of the company’s earliest employees and began selling shoes from his car. His account follows the growth of the company and the running culture around it, offering an employee’s view of its beginnings and expansion.

  • SourceGoogle Books: Out of Nowhere, original edition · Publisher-supplied description, contents and 2008 ISBN 9781841262345
  • SourceGoogle Play Books: Out of Nowhere, Meyer & Meyer · About this ebook; 2009 edition 2 publisher description

Why read it Our view

Read this for the view of an early employee who worked close to the sport and its customers. It can help you examine how a company’s purpose, the people it hires and the community it serves develop together.

Written about

  • Phil KnightCompany history
    Hollister’s account of Nike begins with Phil Knight and Bill Bowerman and follows the company’s early growth.
    Source