Made in Korea: Chung Ju Yung and the Rise of Hyundai

Summary

Richard M. Steers follows Chung Ju-yung’s rise from poverty and small businesses into the leadership of Hyundai. The book places the founder’s choices within Korea’s economic development and the growth of its large business groups. Chapters cover learning to run a business, construction, cars, shipbuilding, international contracts and high technology. The account also examines labor relations, succession, politics and the ideas Chung used to explain his work. Its closing chapter draws lessons for entrepreneurs working across national settings. This is an outside study of Chung and Hyundai, offering a different viewpoint from Chung’s own memoir and a wider view of the tensions surrounding the group’s growth.

• SourceRoutledge — Made in Korea · Publisher Description; Table of Contents, Chapters 3–9 and 11–14; Richard M. Steers, first edition, 1999, ISBN 9780415920506. Primary indexed text checked; direct open may return 403.Checked 2026-10-28
• SourceOriginal publisher description and bibliography on Google Books · Description and bibliographic information: Richard M. Steers, 1999, ISBN 9780415920506.Checked 2026-10-28

Why read it Our view

Use the industry and overseas-construction chapters to compare the skills, credit and relationships required for expansion. Include the labor and succession chapters when testing the founder story: growth also creates duties toward workers and problems in passing control to others.