Summary
Yvon Chouinard recounts his path from climbing and making equipment to building Patagonia. His memoir connects outdoor adventures with the designs and values that shaped the business. He also explains the company’s philosophies for products, distribution, finances, employees, management and environmental responsibility, treating how the company works as part of what it makes.
Why read it Our view
Read it to examine how personal values become company practices. Chouinard’s memoir and operating philosophies offer founders questions about product choices, the way people work and the responsibilities a company accepts as it grows.
Written about
- Yvon ChouinardWritten by ChouinardHis memoir and account of Patagonia’s operating philosophies.Source