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Imagine It Forward: Courage, Creativity, and the Power of Change

Beth Comstock with Tahl Raz

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Founder connections

  • Phil KnightPublisher-published endorsement
    The publisher attributes an endorsement to Knight praising the stories and lessons for leaders. The endorsement date is not supplied.
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Summary

Beth Comstock draws on her career at General Electric to describe the work of bringing new ideas into a large organization. She examines resistance to change, the need to explore emerging trends and the uncertainty that accompanies experimentation. Stories from her working life connect these themes with leadership, creative problem solving and the effort to build a culture that can adapt.

  • SourceImagine It Forward: Courage, Creativity, and the Power of Change — publisher or primary text · About Imagine It Forward

Why read it Our view

Study GE’s experiments, internal resistance and organizational support for new products and change.