Summary
Sol Sanders follows Soichiro Honda and the growth of the motorcycle and automobile company that bears his name. Published in 1975, the book covers Honda’s move from repair work into making motorized bicycles and the development of the business.
The account also looks at the company’s products, technological work, place in Japan’s economy and difficulties entering world markets. It is a story of an engineer and his enterprise, with attention to the machinery as well as the business.
Why read it Our view
Read it to think about the link between engineering skill and building a company. Useful questions include how an improved product finds customers and what changes when a company enters a new market. Compare the account of product work with the demands of running and growing the enterprise.
Written about
- Soichiro HondaBook subjectSanders’s book examines Honda and his company. The archive catalog identifies Soichiro Honda as its subject.Source