Summary
Ray Kroc tells how he came to build McDonald’s after meeting the McDonald brothers at age 52. His account covers the growth of a restaurant business through franchising, food-service systems, shared training and advertising. Written with Robert Anderson, the memoir follows the person behind the chain as well as the business he helped expand.
Why read it Our view
Read it to examine how an existing operation becomes a business that can work in many places. Kroc’s account offers questions about consistent service, training and the support a franchise needs, along with a founder’s view of recognizing an opportunity later in his working life.