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Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

Ken Auletta

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  • Michael BloombergPublic reading recommendation
    Bloomberg’s original dated post gives a title-specific positive assessment. This records public reading recommendation, not proof that he completed the book or used its ideas.
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Summary

Ken Auletta reports on changes in advertising as data and digital platforms alter the business. He follows established agencies and newer powers whose cooperation and competition support much of the media economy.

The book considers what happens when the relationships behind advertising revenue change. Its reporting connects technical shifts with questions about trust, measurement and control.

  • SourceFrenemies: The Epic Disruption of the Ad Business (and Everything Else) — checked content · Primary publisher/author description and title/credit blocks; selected work identity. No personal reading edition inferred.

Why read it Our view

Follow who pays, who measures results and who holds the customer relationship. Ask how a change in one link affects the others.