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Driving Honda: Inside the World’s Most Innovative Car Company

Jeffrey Rothfeder

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Summary

Rothfeder examines Honda’s management practices through interviews with executives, engineers and frontline staff. The account links the company’s methods to founder Soichiro Honda and follows their use as the business grew abroad. It studies experimentation, local control and the transfer of a working culture across different national operations.

  • SourcePenguin Random House: Driving Honda · Book description paragraphs 2–4; local control, experimentation, founder Soichiro Honda and international operations; product details
  • SourcePenguin-provided Google Books catalog: Driving Honda · Exact full title and subtitle; Jeffrey Rothfeder. This is the 2014 ebook catalog, not a claim that its ISBN identifies the staged 2015 paperback.

Why read it Our view

Study the choice between central control and local authority when a company grows across markets. Honda’s operating history offers a case for examining how experimentation and shared knowledge can work together. Use it to question how your company learns from its staff and improves products.

Written about

  • Soichiro HondaFounder and company-history subject
    Rothfeder connects Honda’s management culture to Soichiro Honda and follows its use across the company’s international operations.
    Source