Summary
Gelles follows Yvon Chouinard and the growth of Patagonia, drawing on access to the founder and company staff. The account includes employee practices, efforts to change the supply chain and the decision to give away company ownership. It examines a business whose environmental aims shape its operating choices.
Why read it Our view
Study how a company translates a stated purpose into staff policy, supply-chain work and ownership decisions. These are concrete choices with effects on the business. Use the reported Patagonia case to examine how your own purpose affects daily work and the long-term control of a company.
Written about
- Yvon ChouinardBiography and company-history subjectGelles reports on Chouinard and Patagonia with access to the founder and company team. The work includes company practices and the ownership transfer.Source