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Direct from Dell: Strategies That Revolutionized an Industry

Michael Dell with Catherine Fredman

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Summary

Michael Dell explains the early growth of his computer company and the direct sales model behind it. Written with Catherine Fredman, the book links the company’s beginnings in a college dorm room to its work with custom orders, customer service, inventory and online sales.

Dell also discusses mistakes in retail distribution and product development. The account combines company history with his view of how close contact with customers can shape operations and new products.

  • SourceDirect From Dell — licensed HarperCollins description · Publisher description, paragraphs on direct model, customer support, retail/product mistakes and Internet sales; author and bibliographic fields

Why read it Our view

Study Dell’s direct sales model through custom orders, customer service, inventory and online sales. Compare the links between how the company sells computers, hears from customers and organizes its operations.

Written about

  • Michael DellCo-authored with Catherine Fredman
    Dell’s account of the early company and its direct model.
    Source