
Summary
This early 37signals book studies what happens when a website fails to do what a visitor expects. It uses examples to explain how error messages, forms, missing pages, help and search can guide people back to their task. Its forty guidelines cover both preventing mistakes and making recovery easier. The book treats these failure points as part of the product experience, with clear language and practical help at the place a person gets stuck.
Why read it Our view
Useful for reviewing the parts of a site that can lose a customer. Walk through failed searches, invalid form entries and missing pages, then check whether each one gives a clear next step.
Written about
- Jason FriedCo-author; published under 37signalsAn early company book about preventing website errors and helping people recover when something goes wrong. Fried confirms his part in the original Tom Peters interview.Source