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Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor

John C. Bogle

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Founder connections

  • Warren BuffettRecommendation
    At Berkshire’s 1999 annual meeting, Buffett recommends Common Sense on Mutual Funds to investors. He praises Bogle’s knowledge of the fund business and says he was pleased to provide a blurb for the book.
    Source

Summary

John Bogle examines mutual funds from both the investor’s and the fund manager’s point of view. The book covers long-term investing, asset allocation, simplicity, indexing, bonds, taxes and the effect of time. It also examines how funds are managed, marketed and structured, before turning to entrepreneurship, leadership and the treatment of clients and staff.

  • SourceJohn Wiley & Sons, Common Sense on Mutual Funds licensed 1999 description and contents · Contents, chapters 1–20; bibliographic information, 1999 Wiley edition ISBN 9780471392286

Why read it Our view

Useful for looking at a business from the customer’s side. Bogle puts investment choices beside the way fund companies operate, which gives founders questions about incentives, structure and whether a firm’s decisions serve its clients.

Written about

  • John BogleBook author
    Bogle identifies Common Sense on Mutual Funds as his 1999 book in a February 24, 2006 speech.
    Source