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Alex Schultz

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  • Daniel EkPublisher endorsement
    Ek endorses the book’s practical strategies for founders, marketers and operators. The page uses his title at the time of the endorsement.
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Summary

Alex Schultz explains digital marketing through channel selection, testing creative work and measuring additional results. The book examines how businesses of different sizes can choose where to spend a marketing budget and assess what that spending achieves.

  • SourceClick Here — publisher or primary text · Publisher description paragraphs on channels, testing and incremental gains; hardcover October 7, 2025.

Why read it Our view

For a founder acquiring customers online, the content directly addresses channel choice, creative tests, measurement and marketing budgets.