Summary
Kenny Moore tells the story of Bill Bowerman, the University of Oregon track coach and Nike cofounder. Drawing on interviews and cooperation from Bowerman’s family and Nike, Moore examines his coaching, his role in the jogging boom and his invention of the waffle-sole running shoe. Moore was himself an Olympic marathoner who trained under Bowerman.
Why read it Our view
Useful for examining the relationship between close knowledge of users and product design. Bowerman’s work joins coaching and shoe development, while the partnership account shows how distinct skills can be assigned.
Written about
- Phil KnightCompany partnership historySenra’s coverage of Moore’s biography describes Bowerman’s partnership with Phil Knight: Bowerman would test and design shoes, while Knight ran the company.Source