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Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne

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Founder connections

  • Jason FriedJoint recommendation reported by co-founder
    In the company’s original podcast, David Heinemeier Hansson says he and Fried have recommended the book many times. No exact edition is identified.
    Source

Summary

W. Chan Kim and Renée Mauborgne argue that companies can create new market space instead of competing over existing demand. The book develops methods for examining market boundaries, reaching new customers and building execution into strategy, using business cases.

  • SourceBlue Ocean Strategy — publisher or primary text · Authors’ book summary; common original-work market-creation framework. New twentieth-anniversary case additions are not attributed to Fried.

Why read it Our view

For a founder choosing a market and product position, the content gives methods for changing the value offered to customers and turning a strategy into company action.