Summary
Max Boas and Steve Chain examine the growth of McDonald’s in this critical account of the company. A contemporary review describes its treatment of Ray Kroc, the McDonald brothers and the franchise business, offering another account of a company often told through its founder’s own story.
Why read it Our view
Compare the roles of Kroc, the McDonald brothers and franchising in McDonald’s growth. This critical company history gives a second view of expansion alongside accounts written by company leaders.