Founder connections
- Reid HoffmanPraisedHoffman praises the book’s practical account of persuading others to invest in a person and their ideas in his own LinkedIn article.Source
Summary
Suneel Gupta examines why some people can persuade others to support their ideas while people with equal talent struggle to do so. He treats the ability to attract backing as a skill that can be learned, rather than a result of charisma, contacts or a strong résumé.
The book presents ways to express conviction and help others believe in a person’s potential. It applies this approach to careers and new ventures.
Why read it Our view
Study how people win support for a new idea. The venture examples focus on presenting that idea and communicating conviction to the people whose backing a young business needs.