Summary
Tripp Mickle follows Apple after Steve Jobs through Jony Ive and Tim Cook. Drawing on interviews with company insiders and others, he examines product design, supplier operations and the executives’ different priorities. The account includes the Apple Watch and Ive’s departure. Mickle argues that operational and financial success came with a loss of creative spirit; that is the book’s interpretation.
Why read it Our view
Examine a company’s change after its founder leaves: how product design, supply operations, margins and executive collaboration can pull in different directions. Treat the claim about Apple losing its soul as Mickle’s argument.