Mark Cuban's own collection of lessons from his Blog Maverick, updated for its 10th Anniversary Edition: what it actually took to go from selling powdered milk and sleeping on friends' couches to owning companies and becoming a billionaire. It is not a memoir but a stack of operating principles — cash discipline, knowledge advantage, preparation, and the willingness to be right only once.
This is Cuban's own book, and its value to a founder is hearing the same philosophy he recommends on other shelves, from the source: keep cash high and costs low, out-prepare everyone, sell relentlessly, and understand that you only have to be right once. The book's most repeated lesson — 'you only have to be right once' — is the founder's permission slip for all the experiments that fail.