Recommended by
- Brian Armstrong: "A framework to simulate how customers experience your product, especially the moments of confusion." source ↗
Summary
Steve Krug's guide to making websites so obvious that users don't have to think about them: the timeless rules of navigation, labeling, and testing with real humans.
For founders
Armstrong takes the takeaway as a mental framework for how customers actually experience a product — especially 'the moments of confusion' — which is the founder's version of putting the user first in every design decision.