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12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

Ryan Daniel Moran; foreword by Russell Brunson

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Summary

Ryan Daniel Moran presents a plan for building a consumer product business around a defined customer group. He divides the work into selecting and launching a product, increasing sales, and adding a wider range of products. The book uses company examples to discuss the difference between selling an item and building a brand. Its proposed timetable and sales targets are the author’s framework, not assured results.

  • SourceBenBella Books / Simon & Schuster — official catalog · Title, subtitle, Ryan Daniel Moran; foreword by Russell Brunson; Book Description stages and Product Details ISBN 9781948836951
  • SourceAuthor-hosted original book · Title/copyright pages; contents; printed pages 4 and 30 (PDF pages 42 and 68), RXBAR examples on target customer and brand

Why read it Our view

Useful for testing whether a product serves a clear group before expanding distribution or adding more items. Compare the customer definition, launch work and repeat sales. Treat the promised pace as a proposal to examine against your costs and market.

Written about

  • Peter RahalRXBAR case study
    Moran uses Rahal and RXBAR as examples of a brand built for a defined customer group. The main named case is on printed page 30. No reading, endorsement or co-authorship by Rahal is claimed.
    Source