Can't Hurt Me: Master Your Mind and Defy the Odds

David Goggins's memoir of overcoming extreme adversity — abuse, poverty, and a lifetime of being told he was not enough — to become a Navy SEAL and one of the world's toughest endurance athletes. A story of pushing past perceived limits.

For founders, Can't Hurt Me is a story of mental toughness and the discipline of doing more than what is comfortable. It's a reminder that the ceiling is often self-imposed.