The Righteous Mind: Why Good People Are Divided by Politics and Religion

Jonathan Haidt's book on moral psychology argues that people's political and moral divisions stem from an innate, largely intuitive 'moral foundation' — and that reason is often the servant of our intuitions, not the master. He explains why good people are divided by politics and religion.

For founders, The Righteous Mind is a guide to understanding why people — including your team and customers — believe what they believe. It's essential for building organizations that bridge differences and for understanding the psychology of the market.