Recommended by
- Jensen Huang — Attribution to the Sequoia AI conference could not be verified; listed by aggregators source ↗
Summary
Geoffrey Moore's classic on the technology adoption lifecycle. The challenge is not creating a product but crossing the 'chasm' between early adopters and the pragmatic early majority, who buy a product for its complete solution rather than its novelty. Moore explains how to target a niche beachhead and dominate it before expanding.
For founders
For tech founders, Crossing the Chasm is the playbook for the hardest phase of growth: getting from a promising early product to mainstream adoption. The answer is to pick a single niche where you can be the complete, dominant solution, then expand.